App Strategies for the Connected Car Industry

Report Sellers has added a new market research report “App Strategies for the Connected Car Industry” to its offerings. The report is an in-depth market study providing accurate market insights including the latest trends, forecast, competitive insights, etc.

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models.

This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021.

Table of Content:
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
1.4 Key Questions Addressed
2.0 The Connected Car App Landscape
2.1 Connected Car Market Size and Forecast
2.2 Connected Car App Strategies Defined
2.3 Consumer Preferences for Connected Car App Access
2.4 App Development Ecosystem and Issues
3.0 Strategy Review: Embedded
4.0 Strategy Review: Tethering
5.0 Strategy Review: Mirroring
Apple CarPlay and Android Auto
MirrorLink
Bosch mySPIN
6.0 Strategy Review: Aftermarket
7.0 Implications and Recommendations
Short-Term Outlook
Mid-Term Outlook
Long-Term Outlook
8.0 Appendix
8.1 Forecast Methodology
8.2 Index

List of Figures:

• Forecast of U.S. Light Vehicles with a Connectivity Solution, 2015-2021
• Forecast of Actively Connected U.S. Light Vehicles, 2015-2021
• Comparisons of Connected Car App Strategies
• Method of Performing in-Vehicle Activities/Accessing Apps
• Preferred Method for Accessing Features in Next Vehicle
• Preferred Method for Accessing Connected Features in Next Vehicle
• Consumer Concerns about Connected Cars
• Connected Car Ecosystem Players
• Industry groups that can benefit app developers
• Consumers preferred billing method for in-car data access
• Embedded Strategy Review
• Tethering Strategy Review
• Apple CarPlay and Android Auto: Head-to-Head Comparison
• Mirroring Strategy Review
• Aftermarket Strategy Review
• Connected Car Forecast Model

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