With margins for content shrinking in the on-demand digital video world, many digital video service providers must rely increasingly on advertising revenue to retain customers with low-price or free content services. The mass audience measurement tools from the past are proving ineffective in the age of personalization, requiring new focus by content and service providers to demonstrate the value of digital "air time" to potential advertisers.
This report evaluates current audience metrics tools being implemented in digital video, identifies key players in the audience measurement services industry, and assesses the future of digital video advertising and audience measurement.
Table of Content:
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Measuring Digital Video Viewership
2.1 Watching Video in a Multiscreen Environment
2.2 Data Collection Methods
3.0 Analytics and Digital Advertising
3.1 Programmatic TV
3.1.1 Trends in Programmatic TV
3.1.2 Success Factors in Programmatic TV
3.1.3 Challenges for Programmatic TV
3.1.4 Implications
3.2 Dynamic Ad Insertion and Addressability
3.2.1 Trends in Dynamic Ad Insertion and Addressability
3.2.2 Success Factors in Dynamic Ad Insertion and Addressability
3.2.3 Challenges for Dynamic Ad Insertion and Addressability
3.2.4 Implications
3.3 Ad Blocking Technology
3.3.1 Trends in Ad Blocking Technology
3.3.2 Success Factors in Mitigating Ad Blocking Technology
3.3.3 Challenges Regarding Ad Blocking Technology
3.3.4 Implications
4.0 Forecast
4.1 Forecast Methodology
4.2 Forecast
5.0 Recommendations
5.1 Publishers and Service Providers
5.2 Audience Measurement Providers
5.3 Ad Networks and Enablers
5.4 Advertisers
6.0 Appendix
6.1 Glossary
6.2 Index
List of Figures:
- Video Consumption on TV Sets by Source
- Video Consumption on TV Sets by Source
- Analytics Case Study: Symphony Advanced Media
- Video Consumption by Platform
- OTT Video Service Growth in North America
- Likelihood to Engage in Advertising Activity
- Likelihood of Using Ad Blocking Programs by Age
- Digital Advertising Revenues Forecast Methodology
- Global Forecast - Total Digital Video Advertising Revenue
- Global Forecast - Digital Video Advertising Revenue for Connected TV
- Global Forecast - Digital Video Advertising Revenue for Tablets
- Global Forecast - Digital Video Advertising Revenue for Smartphones
- Global Forecast - Digital Video Advertising Revenue for Computers
Request Sample here: https://www.reportsellers.com/market-research-report/Tracking-Eyeballs-Video-Analytics-and-Measurement
Related Reports
https://www.reportsellers.com/market-research-report/Asia-Pacific-Hearing-Healthcare-Devices-Market-by-Manufacturers-Regions-Type-and
https://www.reportsellers.com/market-research-report/Asia-Pacific-Electric-Wheelchair-Market-by-Manufacturers-Regions-Type-and-Application
https://www.reportsellers.com/market-research-report/North-America-Ultrasound-Market-by-Manufacturers-Countries-Type-and-Application
We have a large number of reports in other Medical Devices Industry which can be accessed through the following link:
https://www.reportsellers.com/sub-category/medical-devices-market-research-report
About Report Sellers
Report Sellers is a premium market research service provider offering market reports in varied sectors. We have a team of experienced analysts and publishers who continuously track the latest trends in different industries.
Report Sellers is a brand of global repute and offers the best-suited research services to its clients globally in the most satisfying manner. We have a strong network of industry experts who have successfully delivered complex research assignments in niche and top markets.
For more information, contact
Aditya Joshi
Report Sellers
Email: sales@reportsellers.com
Direct: +1-214-396-2385
No comments:
Post a Comment