Tuesday 28 November 2017

Mobile Data Services Market Analysis

Report Sellers has added a new market research report “Mobile Data Services: Business Model Assessment” to its offerings. The report is an in-depth market study providing accurate market insights including the latest trends, forecast, competitive insights, etc.

The mobile data market has become saturated in major industrialized nations. Mobile operators in those markets find it increasingly difficult to raise mobile data prices as competitors are ready to lure away unsatisfied customers. This report analyzes how global mobile operators sell mobile data services, manage customer loyalty programs, develop innovative services, and offer customer incentives such as zero-rated services and international travel plans. It also provides an update of global mobile data revenues earned by operators from 2017-2021.
 

Table of Content:
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
1.4 Glossary
2.0 The Mobile Data Market
2.1 Market Maturity A Global Trend
2.2 Competitive Analysis of Major Markets
2.3 Customer Acquisition Strategies: Case Studies
2.3.1 T-Mobile US: Americas Un-Carrier
2.3.2 Reliance Jio: 100M+ Subscribers in 170 Days
3.0 Revenue Growth Strategies
3.1 Data Plans and Bundling Strategies
3.1.1 Resurgence of Unlimited Data Plans
3.1.2 Zero-Rating and Mobile Optimization
3.2 Top-Five Data-Driven Services
3.2.1 Social Media and Chat
3.2.2 Streaming Video
3.2.3 Streaming Music
3.2.4 Mobile Gaming
3.2.5 Cellular Connected Devices and the IoT
4.0 Churn Management
4.1 Loyalty and Rewards Programs
4.2 International Data Roaming and Premium Wi-Fi Hotspots
4.2.1 Mobile Data Roaming
4.2.2 Premium Wi-Fi Hotspots
5.0 Future Applications that Drive Mobile Data Usage
5.1 5G Impact
5G Overall Requirements
5.2 Augmented/Virtual Reality
5.3 Cellular-First" PCs
6.0 Forecasts
6.1 Mobile Broadband Subscription Forecasts
6.2 Mobile Data Service Revenue Forecast
7.0 Appendix
7.1 Index
7.2 Image Sources

List of Figures:
  • Companies Researched
  • Smartphone Penetration in U.S. Broadband Households
  • Resurgence of Unlimited Data Plans among U.S. Broadband Households
  • Overall OTT Service Subscriptions Among U.S. Broadband Households (2013-2017)
  • Mobile Market Snapshot
  • Devices Using Shared Data Plan
  • Use of Social Media/Chat Apps on Smartphones by Age
  • Social Media MAUs
  • Mobile Device Adoption (2015-2017)
  • Leading Cellular Connected Device and IoT Players
  • Important Factors in Choosing Next MSP
  • Importance of Loyalty/Rewards Programs in Choosing Next MSP
  • Appeal of Rewards Program Designs on a 7-Point Scale
  • 5G Overall Requirements
  • VR Use Cases
  • Global Mobile Broadband Subscription Forecasts by Technology: 2016-2021
  • Forecasts of Global Mobile Data Revenues: 2016-2021

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