Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes.
Table of Content:
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Changing Demand for Live, Linear TV
2.1 Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV
2.1.1 Cord-Cutters and the Return to Pay TV
3.0 Re-thinking the Channel Package
3.1 The Emergence of Skinny Bundles
3.1.1 Licensing and Skinny Bundles
3.1.2 Skinny Bundle Case Study: The Evolution of Sling TV
3.2 Skinny Bundle Impact on Pay-TV Revenues / KPIs
3.3 Industry Trends in Channel Packages and Bundling
3.3.1 OTT / pay-TV Bundling and Partnerships
3.3.2 Ultimate Consumer Choice: A la carte pay-TV offerings
3.4 Carriage Fee Conflicts and Network Blackouts
4.0 Market Forecast
4.1 Forecast Methodology & Assumptions
4.2 Forecast of Pay-TV Subscribers (2015 2021)
5.0 Implications & Recommendations
6.0 Appendix
6.1 Glossary
6.2 Index
6.3 Image Sources
List of Figures
- U.S. Pay-TV Service Penetration (2011 - 2016)
- Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
- Cord Nevers by Age (2014-2016)
- Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 2016)
- Recent Change to Pay-TV Service (2015 2016)
- Changes to Pay-TV Service by Provider (2015 2016)
- Reasons Consumers Re-subscribed to Pay TV
- Channel Preferences by Skinny Bundle Target Segments
- Comparison of Skinny Bundle Size and Pricing (Feb 2017)
- Average Expenditure on TV Services (2012 2016)
- Skinny Bundle Revenue Scenario Incremental Subscribers
- Skinny Bundle Revenue Scenario Full Cannibalization
- Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
- Skinny Bundle Revenue Scenario The Value of Add-on Packs
- Pay TV and OTT Service Subscriptions
- A la carte and skinny bundle options among Canadian operators
- Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
- Recent Carriage Fee Conflicts
- YES Network Carriage Fee Battle Ad Campaign
- TV Services Forecast Methodology
- Number of TV Households by Region (2015 2021)
- Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)
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